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Cornerstones of our business

SMI is a results-driven sales firm specializing in the Toy industry.  Founded over 40 years ago,we have a dedicated vendor base and work with key accounts to build retail programs on a national and international level.

Our People

Quality vendor partnerships and strong product lines in key categories.

Our Vendors

Quality vendor partnerships and strong product lines in key categories.

Our Buyers

Understanding how to best work with our buyers and navigate the account is paramount.

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Who We Are

Founded over 40 years ago by Ross Vick, our company has grown with a rich history in the toy industry. Today, SMI occupies office locations in both Dallas, TX and in Bentonville, AR. Our sales staff and brand teams are laser-focused on the key accounts we specialize in. Our product lines are permanently displayed in our Dallas showroom, and we are open all general business days throughout the year.

What We Do

Now more than ever, there is a critical need for suppliers and retailers to seek mutually beneficial partnerships and to communicate.  Our firm prides itself on providing the service and follow up necessary to operate in today’s dynamic business environment.

Meet Our Fabulous Team
SMI TEAM JAMIE

Jamie Alter, CEO/President

SMI TEAM ROB

Rob Seume, VP of Sales

SMI TEAM STEPHANIE DETTMER

Stephanie Dettmer, Office Manager

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YEARS EXPERIENCE
A Few Of Our Amazing Vendors
Our Mission

to build mutually valued partnerships with our retail and vendor clients by creating sales opportunities that maximize the potential for both sales and profits.